Exchange Rate

-- Cumulative exchange rate for a single site.
-- Numerator: 5 permission channels (wallet_pass / web_push / app pending).
-- Denominator: unique eligible visitors, deduplicated per person —
-- the unrecognized / recognized split is not yet instrumented.

WITH permissions AS (
  SELECT
    COUNTIF(email IS NOT NULL AND email_consented = TRUE) AS email_permissions,
    COUNTIF(phone IS NOT NULL AND sms_consented   = TRUE) AS sms_permissions,
    COUNTIF(wallet_pass_active = TRUE)  AS wallet_pass_permissions,  -- pending
    COUNTIF(web_push_subscribed = TRUE) AS web_push_permissions,     -- pending
    COUNTIF(app_push_consented = TRUE)  AS app_permissions           -- pending
  FROM `user`
  WHERE website_id = 'NaVnjma'  -- Final Boss Sour
),
eligible AS (
  -- Unique people, deduplicated (once per person, not per visit).
  SELECT
    COUNT(DISTINCT IF(identity_id IS NULL, visitor_id, NULL))
      AS unrecognized_unique_visitors,
    COUNT(DISTINCT IF(identity_id IS NOT NULL AND NOT subscribed, identity_id, NULL))
      AS recognized_uncaptured_visitors
  FROM `visit`
  WHERE website_id = 'NaVnjma'
)
SELECT
  unrecognized_unique_visitors,
  recognized_uncaptured_visitors,
  unrecognized_unique_visitors + recognized_uncaptured_visitors AS unique_eligible,
  email_permissions,
  sms_permissions,
  wallet_pass_permissions,
  web_push_permissions,
  app_permissions,
  email_permissions + sms_permissions + wallet_pass_permissions
    + web_push_permissions + app_permissions AS total_permissions,
  SAFE_DIVIDE(
    email_permissions + sms_permissions + wallet_pass_permissions
      + web_push_permissions + app_permissions,
    unrecognized_unique_visitors + recognized_uncaptured_visitors
  ) * 100 AS permissions_per_100_users
FROM permissions, eligible;

-- Daily cohort exchange rate for a single site, last 14 days.
-- Cohort = users / visitors first seen on day D. Counted as of now.
-- Recent days under-state the rate (cohorts haven't matured).
-- wallet_pass / web_push / app and the visitor split are pending.

WITH permissions AS (
  SELECT
    DATE(created_at) AS cohort_date,
    COUNTIF(email IS NOT NULL AND email_consented = TRUE) AS email_permissions,
    COUNTIF(phone IS NOT NULL AND sms_consented   = TRUE) AS sms_permissions,
    COUNTIF(wallet_pass_active = TRUE)  AS wallet_pass_permissions,  -- pending
    COUNTIF(web_push_subscribed = TRUE) AS web_push_permissions,     -- pending
    COUNTIF(app_push_consented = TRUE)  AS app_permissions           -- pending
  FROM `user`
  WHERE website_id = 'NaVnjma'
    AND created_at >= CURRENT_DATE() - INTERVAL 14 DAY
  GROUP BY cohort_date
),
eligible AS (
  -- Unique people per cohort day, deduplicated (once per person).
  SELECT
    DATE(first_seen_at) AS cohort_date,
    COUNT(DISTINCT IF(identity_id IS NULL, visitor_id, NULL))
      AS unrecognized_unique_visitors,
    COUNT(DISTINCT IF(identity_id IS NOT NULL AND NOT subscribed, identity_id, NULL))
      AS recognized_uncaptured_visitors
  FROM `visit`
  WHERE website_id = 'NaVnjma'
    AND first_seen_at >= CURRENT_DATE() - INTERVAL 14 DAY
  GROUP BY cohort_date
)
SELECT
  p.cohort_date,
  e.unrecognized_unique_visitors,
  e.recognized_uncaptured_visitors,
  e.unrecognized_unique_visitors + e.recognized_uncaptured_visitors AS unique_eligible,
  p.email_permissions,
  p.sms_permissions,
  p.wallet_pass_permissions,
  p.web_push_permissions,
  p.app_permissions,
  SAFE_DIVIDE(
    p.email_permissions + p.sms_permissions + p.wallet_pass_permissions
      + p.web_push_permissions + p.app_permissions,
    e.unrecognized_unique_visitors + e.recognized_uncaptured_visitors
  ) * 100 AS permissions_per_100_users
FROM permissions p
JOIN eligible e USING (cohort_date)
ORDER BY p.cohort_date DESC;